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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. to fulfill and ship that order which means Amazon loses money on many orders. But it costs $10.59

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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Combatting Waste in the CPG Industry

Rangeme

The consumers who throw it out of their car windows, certainly, but can we also point fingers at retailers and the CPG industry? And although consumers have become used to the convenience of plastic packing, it’s not their problem, Sutherland told RangeMe. Since 2009, Waitrose has reduced its own-brand packaging by almost 45%.

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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

Think about the days when Sears was the largest retailer in the world. Consumers would spend their Saturday afternoons at the mall getting everything they needed in one trip. Consumers can shop at a Walmart or a Target and get most of their weekly needs fulfilled without having to shop at multiple stores. Same day services.