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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

For example, Dollar General tries to locate stores in areas that do not have a large retailer or grocery store within 15 to 20 miles. Do dollar stores use savvy pricing tactics or do they mislead consumers? They are also able to offer low prices by purchasing overstock and off-brand merchandise from other retailers.

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Combatting Waste in the CPG Industry

Rangeme

The consumers who throw it out of their car windows, certainly, but can we also point fingers at retailers and the CPG industry? And although consumers have become used to the convenience of plastic packing, it’s not their problem, Sutherland told RangeMe. Since 2009, Waitrose has reduced its own-brand packaging by almost 45%.

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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.