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Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category

Retail TouchPoints

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. The outdoor brand will remain headquartered in the Seattle area, under the leadership of current President Damien Huang.

Outdoor 165
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What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

Retail TouchPoints

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. The success of Singles’ Day in China is no secret.

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How the Olympic Games could drive sales of female sportswear

Inside Retail

It’s no secret that athleisure and sportswear brands have witnessed notable growth in recent years, largely thanks to an increased interest in outdoor activities, like pickleball and tennis, post-pandemic. However, research shows there is still a large untapped opportunity in women’s sportswear. per cent over the next five years.

Apparel 147
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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Daily searches since July 26 are around double of the usual search amount.

Marketing 130
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Target to debut Stoney Clover Lane collection

Mass Relators

has collaborated with the accessories brand Stoney Clover Lane on a limited-time-only collection of more than 300 items, including colorful apparel and swimwear, travel accessories, beauty essentials and outdoor items. ” Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. . MINNEAPOLIS —Target Corp.

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Interview: How Arc’teryx ascended to the top of streetwear’s dizzy heights

Retail Gazette

The growing demand for luxury outerwear first started to take hold following the post-pandemic consumer shift towards wellness and healthy lifestyles. At the time, it was less about fashion and more about the technical clothing needs of alpine climbers, set against the backdrop of the Canadian Coast Mountains.

Outdoor 52
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Where to Find Video Production Services for Your Business

Small Biz Trends

As consumers increasingly rely on visual content, businesses need to leverage videos to engage and communicate with their target audience effectively. Founded accidentally in 2009, Sandwich remains dedicated to educating, inspiring, and empowering positive change through compelling content.