The Adoption of Pop-Up Stores by Luxury Brands
Retail Focus
FEBRUARY 8, 2024
The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity. The inherent buzz and anticipation surrounding pop-up stores further contribute to their appeal for luxury brands.
147 
Let's personalize your content