Remove 2009 Remove Accounting Remove Markdowns Remove Marketing
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More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Some of your variable expenses like marketing come under scrutiny. One of the concerns analysts have about the current market is that some retail brands are getting over-inventoried, or overstocked. Unless the product is truly classic and can be packed away for another year or season, you need to be bold and take the markdowns now.