Can anything take the Shein of China’s e-commerce titan?
Inside Retail
MARCH 31, 2022
When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. In the past five years, Shein has acquired Romwe, another Chinese e-commerce site operating in the US, and begun developing its own integrated supply chain, rivalling those of Zara, Fashion Nova, and H&M.
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