2008 ATS Shipping Target Market 
Indigo 9 Digital
JANUARY 17, 2023
Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. Tops start at $3.00, shoes start at $5.00 and jeans start at $12.00. Shein is vertically integrated allowing it to go from design to shipping in as little as three days.
Inside Retail
APRIL 28, 2021
Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Will its relentless growth continue?
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