Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. It completed a series E financing round in 2020, which values the business at USD$15 billion. Shein’s inclusive strategy makes a lot of sense.
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