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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

JULY 22, 2022

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. I’d say we’re more of a social commerce platform than a marketplace. It matches influencers with retailers to advertise and market retailers and products across social platforms.

Fashion 279
Fashion Social Commerce Shopping Advertising 279
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

AUGUST 24, 2023

But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise. TikTok has become a big advertisement for people to then go over to Amazon and buy [the product] because it’s cheaper or they get free shipping,” said Parkhurst. Either way it’s good for us.

Shopping 190
Shopping Merchant Services Fulfillment Social Commerce 190
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