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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s Effective distribution channels. In 2013 e.l.f

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. One of the real threats Amazon has posed in the retail sector is distracting retailers from focusing on their core business. Do you like this content? A lack of focus.

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Then towards the end of the decade in 2007 Apple launched the iPhone, then the iPad in 2010. Do you like this content? Keep them interested. Humans crave novelty. I said, "Really?