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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

Three years after Blockbuster turned down Netflix’s offer Netflix had more than one million subscribers and by 2006 Netflix had six million subscribers. Amazon provided a more convenient way to shop but it was difficult for many companies at that time to see the potential of eCommerce. An inability to pivot quickly. Poor execution.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? During that time Sears was so dominant its sales represented 1% of the entire United States’ economy with two thirds of Americans shopping there. According to The Pay Scale Index : “since 2006, wages have risen 16% overall in the U.S.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

With online shopping the options for where you can purchase products and services are endless. Because a customer believes they are getting an uncommon deal they are more likely to spend more during the duration of their shopping trip. Macy’s is now adding small Toys “R” Us shops in 400 of its stores this year.