article thumbnail

Five Pandemic-Driven Trends Reshaping Retail CX Strategy

Retail TouchPoints

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume. This drives nuanced changes in communication.

Shipping 283
article thumbnail

Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

We’ll take a deep dive into emerging tech such as haptic imagery, conversational artificial intelligence (AI) and augmented reality (AR), and see how innovative brands like Apple, Disney and Journey are applying SETs to create full or partial sensory experiences that increase brand recognition and build customer loyalty online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

There are multiple investment areas — customer experience, customer data, fulfillment spend — that tend to get prioritized more highly in digital-only businesses,” said Hilding Anderson, Head of Strategy for Retail, North America at Publicis Sapient in an interview with Retail TouchPoints at the time of the Saks deal.

article thumbnail

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

Nintendo Wii In 2006, Nintendo launched the Wii, a revolutionary gaming console that changed the way people interacted with video games. By fulfilling these needs in one product, the iPhone became a must-have device for many consumers.