How True Religion aims to be the latest Y2K-era brand to make a comeback
Inside Retail
NOVEMBER 6, 2024
So, what is driving the renewed consumer interest in True Religion today? The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal.
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