Indigo 9 Digital

JANUARY 11, 2023

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper. In 2018 Casper spent $80.7

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

FEBRUARY 28, 2023

Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. An inability to stay ahead of the competition.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 17, 2022

At the end of the day the criteria for success is rather simple. The exposure can also come at a cheaper price. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90