Inside Retail

OCTOBER 4, 2022

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

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Inside Retail

JULY 24, 2022

This allowed new commerce models to emerge, such as Nasty Gal Vintage, which began in 2006. Fast-forward to 2022, and thrifting is still about finding unique pieces, in addition to caring for the planet and making money on the side. This doesn’t mean creating a TikTok account because everyone is creating TikToks.

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Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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