Remove 2005 Remove Consumer Remove Customer Experience
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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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People are Talking About RFID Again…Here’s Why

Retail TouchPoints

What’s old is new again, but this time around the focus is squarely on the value proposition for stores and consumers instead of the distribution centre (DC). You’ll likely recall the famous Walmart RFID mandate, announced in 2003 with an effective date of January of 2005. In this case, RFID in-store is the proverbial magic bullet.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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Ecommerce vs. Retail Packaging: A Tale of Two Boxes

Retail TouchPoints

Understanding these key differences is crucial for companies of all sizes, as it directly impacts customer experience and ultimately, the bottom line. According to a recent study, a whopping 72% of American consumers acknowledge that product packaging design directly influences their purchasing decisions.

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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

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