2005 Advertising Consumer Management 
Retail TouchPoints
JUNE 1, 2021
We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.
Retail TouchPoints
SEPTEMBER 8, 2021
Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. behind Amazon.
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Retail TouchPoints
OCTOBER 19, 2022
As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It’s clear that there is a consumer-driven need for more flexible finance and smarter buying power. .
Independent Retailer
SEPTEMBER 15, 2022
Nine percent of customers decided simply not to purchase at all, while 15 percent of consumers pushed off the purchase decision. Thomas Gruen and Daniel Corsten wrote an academic essay in 2005 titled “On Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks.”
Retail Geek
NOVEMBER 29, 2023
Episode 315 is a recap of Turkey5 (The five days from Thanksgiving through Cyber Monday) 2023 with Rob Garf , Vice President and General Manager, Retail at Salesforce. The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes.
Retail Geek
NOVEMBER 20, 2023
” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.
Retail Geek
JUNE 13, 2022
Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.
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