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Stockouts Are Costing You Money

Independent Retailer

Nine percent of customers decided simply not to purchase at all, while 15 percent of consumers pushed off the purchase decision. Thomas Gruen and Daniel Corsten wrote an academic essay in 2005 titled β€œOn Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks.”

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Jason & Scot Show Episode 315 – 2023 Turkey5 Recap with Salesforces Rob Garf

Retail Geek

The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. Consumers were patient, waiting for attractive deals, while retailers managed their inventory and discounting strategies well.