Stockouts Are Costing You Money
Independent Retailer
SEPTEMBER 15, 2022
Nine percent of customers decided simply not to purchase at all, while 15 percent of consumers pushed off the purchase decision. Thomas Gruen and Daniel Corsten wrote an academic essay in 2005 titled βOn Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks.β
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