With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership
Retail TouchPoints
JUNE 6, 2023
Costco pioneered the paid membership retail model more than 35 years ago, and Amazon ’s iteration, its Prime membership, launched in 2005, further acclimatizing shoppers to the idea. That is, customers should feel as if they get benefits worth 3X what they are paying in return for their membership fee.
Let's personalize your content