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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

Marketing 130
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Reducing Environmental Harm and Regulatory Penalties as Hurricane Season Nears its End

Retail TouchPoints

Its formation brought the season even closer to the record of 28 named storms set in 2005. It is necessary to have a waste management partner that recognizes this risk to the brand and can work with the organization to promote ideas for mitigating a negative brand perception.

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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.

Consumer 298
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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

Back in 2019, former chief executive Steve Rowe pointed to a jeans promotion the retailer had ran in February, fronted by TV presenter Holly Willoughby, saying: ‘We sold out. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.

Fashion 75
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130
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Jason & Scot Show Episode 300 – Goodwill Finds CEO Matt Kaness

Retail Geek

For retail versus direct to Consumer and so when I got there or there was a there was a. [7:43] 7:43] 100 million Consolidated direct-to-consumer business which was split between catalog and e-commerce, but it was nascent it was not a strategic focus and then you know the founder of their dick ain’t really had.