The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors
Retail TouchPoints
JANUARY 28, 2021
She is unique in that she exhibited a previously unprecedented search-shop-buy behavior. She didn’t really engage much with online shopping pre-pandemic; in fact, she made her first online purchase ever within the first few weeks of the pandemic onset! Now, however, it seems to be all she knows.
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