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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. The average order value for fashion and jewelry sales also increased in Q1, up 28% year-over-year.

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NRF: Consumers to spend more for Valentine’s Day

Mass Relators

More than half (52%) of consumers plan to celebrate and will spend an average of $192.80. in 2022, and the second-highest figure since NRF and Prosper started tracking Valentine’s Day spending in 2004. Those aged 35 to 44 plan to outspend other age groups, allocating $335.71 Americans plan to spend more than $5.5

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Valentine’s Day Spending Could Jump $2 Billion Over 2022: NRF

VMS

More than half (52%) of consumers plan to celebrate and will spend an average of $192.80. in 2022, and the second-highest figure since NRF and Prosper started tracking Valentine’s Day spending in 2004. Those aged 35 to 44 plan to outspend other age groups, allocating $335.71 Americans plan to spend more than $5.5

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