What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)
Retail TouchPoints
APRIL 28, 2021
With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. The average order value for fashion and jewelry sales also increased in Q1, up 28% year-over-year.
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