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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

One early example was between the Swedish fast-fashion retail outlet H&M and designer Karl Lagerfeld in 2004. A partnership between a designer house and a fast-fashion retailer builds upon each other’s strengths, brand prestige and mass distribution.

Insiders

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Sustainable Fashion: Elvis & Kresse

Retail Insider

Welcome to this column within our broader sustainability section which focuses on what fashion retailing is doing to address the issues in its industry. From fur farms to fast fashion, excess packaging to plastic coat-hangers – this is where the real action is.

Fashion 52
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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

He had a reality TV show, 2004-5, The Rebel Billionaire, you know, whatever, 16 contestants. So I’m gonna guess you’re not a fan of fast fashion. Shawn : [10:22] No, I mean, it was a weird situation. Scot: [26:58] Yeah.