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The Future of Experiential Retail

Retail TouchPoints

Consumers are the most important piece of any retail marketing strategy. Providing the best experience for your consumers is an essential factor in which most retail businesses survive. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

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