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The Future of Experiential Retail

Retail TouchPoints

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

What does all of this mean for marketers in the weeks ahead, and even beyond? We are experiencing market rebounds across categories. For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Udayan Bose is Founder and CEO of NetElixir.

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