‘Not about products’: The genius of Moncler’s global, digital runway event
Inside Retail
OCTOBER 14, 2021
On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. Then one-by-one, viewers were introduced to 11 Moncler Genius collections by various designers interpreting their vision of the Moncler brand.
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