Pumpkin spice latte season is here. But is the cult drink’s popularity waning?
Inside Retail
SEPTEMBER 5, 2023
It wasn’t until 2015, after food blogger Vani Hair, also known as Food Babe, began putting pressure on Starbucks to reveal the contents of its ingredients, that the brand started to use real pumpkin in its drink, adding a pump of pumpkin puree. The R&D team famously ate pumpkin pie and drank espresso to finetune the flavours in the room.
130 
Let's personalize your content