Indigo 9 Digital

APRIL 5, 2022

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Taobao is the largest online shopping marketplace in China. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Source: Investopedia.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Indigo 9 Digital

MARCH 17, 2022

More than 200 million people shop on Amazon each month. Amazon’s traffic easily trumps that of any other retailer and it is important to have a presence where your customer is. If there was a mall where most customers shop, think of the biggest mall in any city, wouldn’t a retailer want to be located there?

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

JUNE 28, 2022

The brand’s discriminatory behaviour did not go unnoticed and in 2003 Abercrombie & Fitch was sued for racial discrimination by a group of employees and rejected job applicants. There were customers that shopped at Abercrombie & Fitch precisely because they liked the club vibes and feeling like they were one of the cool kids.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98