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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. He founded one of the first new media agencies in 1991 and social media agencies in 2003.

Marketing 229
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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. They refe to retail not as commerce or shopping, but as “entertainment.” Mobile phones have become essential conduits for communication, entertainment and commerce.