Retail TouchPoints

AUGUST 3, 2023

We have found that peer-to-peer assets from micro-influencers average 3X the average engagement rate on organic content and result in 4X higher click-through rates for paid advertisements. Instead, retailers should simply invest in TikTok and partner with community members to create relatable lo-fi advertisements.

Marketing 228

Marketing Consumer Advertising Retail Marketing 228

Retail TouchPoints

JULY 7, 2022

Ask your various partners and vendors what metaverse marketing and advertising options they offer. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. He has deep expertise in SEM/biddable advertising, web analytics and media measurement. Test and learn.

Planning 234

Planning Advertising Marketing Consumer 234

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. most retailers tend to focus almost exclusively on the visual elements of their customer experience, all but ignoring the other, arguably more powerful sensory inputs.

Consumer 52

Consumer Customer Experience Promotions Advertising 52