Remove 2003 Remove Advertising Remove Consumer Remove Customer Experience
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 236
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Ask your various partners and vendors what metaverse marketing and advertising options they offer. Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. He has deep expertise in SEM/biddable advertising, web analytics and media measurement.

Planning 244
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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.