Retail TouchPoints

AUGUST 3, 2023

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 238

Marketing Consumer Advertising Retail Marketing 238

Retail TouchPoints

JULY 7, 2022

Ask your various partners and vendors what metaverse marketing and advertising options they offer. Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. He has deep expertise in SEM/biddable advertising, web analytics and media measurement.

Planning 248

Planning Advertising Marketing Consumer 248

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

Consumer 52

Consumer Customer Experience Promotions Advertising 52