Remove 10
Remove 2003 Remove 2014 Remove Advertising Remove Consumer
article thumbnail

The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. If you are struggling with whether to sell on Amazon or if you already sell on Amazon and are wondering if you should stay on the platform then consider these 10 factors to help inform if whether Amazon is the platform for you.

article thumbnail

Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” To reach these young consumers Abercrombie & Fitch decided to leverage TikTok.

Fashion 98