Customer experience: Nostalgia, the weapon of the future post-crisis?
365 Retail
MAY 19, 2021
In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. Only 8% of consumers globally said in-store sanitary measures affected their shopping experience. Nostalgia allows experiences that provoke an emotional reaction. Advertising is quick to exploit this phenomenon.
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