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Video is Key to a Successful Marketing Strategy in 2022

Independent Retailer

Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 The iPhone did not yet exist, and neither did video-editing apps or high-quality camera phones. YouTube’s success as an idea can be ascribed to something more timeless. In other words, video really did kill the radio star. by Christina Ross.

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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 276
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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 308
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From China to India, how the world’s retail markets stack up: report

Inside Retail

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Chicago Escape: The Culture of Artistry Retail

Retail TouchPoints

market when it comes to the funding of public art and the support of artist communities, gallery camaraderie and knowledgeable collector groups. Chicago artists and the collectors of their art are the driving force behind community revitalizations and long-term success for local restaurants, businesses and gallery spaces.

Fashion 266
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How Youthforia Went from Instagram to Ulta in Less than 18 Months

Retail TouchPoints

“Direct to consumer” is so 2022. We’re seeing businesses behaving more like creators in some ways , using organic content to source feedback from customers, not just as a marketing strategy, but to inform their business,” said Katherine Shappley, VP of Meta ’s Commerce Business Group at a recent media event.

Marketing 275
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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

14, for an inside look at one brand that has found the secret to livestream success.]. “If Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside.