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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.

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14 Top Mom Influencers

Small Biz Trends

Some businesses are already experienced with influencer marketing. And others may wonder ‘ what is Cameo and how can influencers impact my business?’ If you sell products to moms, the following influencers may be ideal for your next campaign. What is a Mom Influencer? The Bucket List Family.

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30 Business Ideas for Stay-at-Home Moms

Small Biz Trends

But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect stay-at-home mom business ideas, read on for some options. A mompreneur is any mom who also runs a business. Business Opportunities for Stay-at-Home Moms in 2022. Social Media Influencer.

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The secret to getting inside a shopper’s head: the multi-dimensional shopper mission model

Mike Anthony

And without understanding their mindset, how are we ever going to influence them? We might describe the shopper mission as a ‘stock up shop’ or a ‘top up shop’. For example the difference between a ‘main shop’ and a ‘top up’ shop might merely be the number of items in the basket. Some of it top of mind, some of it buried deep.

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Elevating your spirit with fragrance: How Brianna Arps launched Moodeaux

Inside Retail

At that time, I grew obsessed with learning about our sense of smell’s ability to influence our moods. I’ve been into fragrance for as long as I can remember, thanks to the two most important (and best-smelling) women I know: my mom, Cynthia, and my late grandma, Minnie. Inside Retail : How did the idea for Moodeaux come about?

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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Alongside him are Chief Fashion Officer Brandon Holley, who had a long career in publishing that included stints as the Editor-in-Chief of titles including Lucky and Jane , as well as VP of Data Science John Lashlee, who hails from some of the top names in tech, including Netflix and LinkedIn. We’re really trying to harmonize two ideas.

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An Indie Retailer’s Guide To Success With CBD & Cannabis Wellness & Beauty Brands

Retail Minded

alone by 2025 ( New Frontier Data ) and could top $72B by 2030 ( Forbes ). . MOM & POP MOMENTUM. Mom & Pops’ are the backbone to local economies because we take a place-based approach to running our business and keep dollars circulating within the community.