Remove tag false-advertising
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Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed. Inside Retail spoke to Sakr to understand the side effects of being duped on small businesses and what it signals for the state of the retail industry at large.

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How To Use Identifier Exists Attribute Correctly in Your Google Shopping

Store Growers

With the identifier_exists attribute, advertisers can specify whether there is a unique product identifier for their item. Maybe the item has an incorrect product category, or there is a GTIN but the advertiser has failed to provide it in Google Merchant Center. Let’s dive straight in.

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The Right Way to Configure Product Bundles in Google Shopping

Store Growers

Sometimes, a bundle of products is the best option for merchants and advertisers, and the requirements can get quite specific. Options for is_Bundle Google accepts only four values for the bundle attribute: yes true no false To insert them for an item in your text feed, simply type one of these values (for instance, “true”).

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Help Google Identify Your Products With the Brand Attribute

Store Growers

That’s why advertisers need to make it easy for customers to recognize branded products. When advertisers optimize product titles in the feed, they usually include the brand name in the title. Well, it allows two options: you either have an UPI or you don’t (the values are true/yes and false/no).

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Google Merchant Center Account Suspended? Here Is How to Fix It

Store Growers

Unfortunately, an increasing number of advertisers are facing this challenge. Advertisers usually don’t intend to break any rules, and that’s what makes it so surprising and frustrating when they lead to a suspension. Most common pitfalls: advertisers infringing on trademarks or selling licensed products without a license. (If