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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and deep carpets that create a high-end hush. It can be a unique, engaging shopping experience that they can’t do in their main stores.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Today, retailers and brands need to support their customers how, when and where they want to shop. I like to believe tech is helping to bridge the journey because of the customer – to optimize operations, processes, procedures (back of house and front of house) across all touch points to create a connected retail experience.