Inside Retail

OCTOBER 4, 2021

Black Friday is still several weeks away but the annual event is marked firmly in the calendar of savvy shoppers, who are increasingly using the day – and the period leading up to it – to research and purchase Christmas gifts and big-ticket items. The early bird catches the worm. When timing and statistics align. Supply-chain issues.

Marketing 238

Marketing Planning Consumer Shopping 238

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 277

Marketing Promotions Advertising Comparison Shopping 277

Retail TouchPoints

AUGUST 24, 2022

But these distinctions aren’t set in stone, and new activations and applications from media, hospitality and entertainment companies are creating something of a crossover effect. These activations focus primarily on the unique fandoms of these brands and go all-in on play and fun.

Customer Experience 281

Customer Experience Target Market Consumer Marketing 281

Inside Retail

MARCH 3, 2024

The loyalty market in the Asia Pacific (Apac) region is expected to grow by 11 per cent annually, to reach US$52.05 Membership loyalty programs are resonating well with customers; Woolworths EverydayX active members grew by 8 per cent in the first half of FY24 to 9.4 million active members, with 5.2 billion in 2024.

Supermarket 130

Supermarket Net Profit Department Stores Checkout 130

Inside Retail

NOVEMBER 16, 2023

However, on November 6, the same day that Overstock officially changed its name to Beyond Inc, it was announced that Johnson was leaving the company effective immediately. With the acquisition, Overstock.com obtained Bed Bath & Beyond’s name, intellectual property, and digital assets. What was behind Johnson’s departure?

Home Furnishings 244

Home Furnishings Management Returns Consumer 244

Retail TouchPoints

JANUARY 9, 2024

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. ad spending to increase 5.1%

Advertising 282

Advertising Inventory Management Management Consumer 282

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 279

Advertising Marketing Social Commerce Consumer 279

Retail TouchPoints

JANUARY 16, 2023

As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales. But first, you must understand what challenges you may face with ecommerce specifically and the benefits of expanding the digital shelf. What Challenges do CPG Brands Face with Ecommerce?

Advertising 157

Advertising Consumer Shopping Promotions 157

Retail TouchPoints

NOVEMBER 6, 2023

After a successful partnership with Pacsun, the fashion brand opened its first U.S. store in September — the first step in a much larger global vision that extends into 2024. After measuring our first carbon footprint in 2020, our attention turned to reduction.

Wholesale 241

Wholesale Fashion Consumer Marketing 241

Wiser

JUNE 20, 2023

Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. What Is a Promotions Strategy?

Promotions 148

Promotions Advertising Planning Marketing 148

Mike Anthony

MARCH 17, 2021

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Marketing 130

Marketing Promotions Location Planning 130

Inside Retail

FEBRUARY 25, 2024

Beauty-dedicated retailers like Mecca and Sephora have dominated Australia’s market share along with e-commerce first sites like Adore beauty, but now it appears supermarkets are making a play to enter the space in a more considered way.

Supermarket 130

Supermarket Consumer Retailing Pricing Shopping 130

Mike Anthony

SEPTEMBER 26, 2023

Every market I visit is changing in many ways, and while each country is different, there are a number of unifying trends that are hitting almost everywhere. As I was considering exactly which trends to include here, I came across an excellent article about the UK market. Because I go a step further. That’s where I come in.

Retail Trends 100

Retail Trends Fulfillment Advertising Planning 100

Wiser

DECEMBER 18, 2023

Efficient use of digital space, compelling product descriptions, high-resolution images, and positive customer reviews are all crucial components of an effective online shelf. Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. Why is DSOS critical for online retailers?

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail TouchPoints

AUGUST 7, 2023

Revenues were down more than expected, decreasing 42% YoY to $78 million ; adjusted EBITDA was in line with expectations but still represented a loss of $66 million in the quarter; and monthly active users were down 48% to 12 million. followed by former #1 Shein , now bumped down to the #2 position. (It A Little Bit of History Repeating?

Merchant Services 223

Merchant Services Drop-Shipping Shipping Payment Services 223

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first. Marketing isn’t simple. Shopper marketing isn’t simple.

Marketing 130

Marketing Target Market Planning Shopping 130

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first. Marketing isn’t simple. Shopper marketing isn’t simple.

Marketing 130

Marketing Target Market Planning Shopping 130

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Promotions can be both digital and offline activities.

Promotions 147

Promotions Advertising Marketing Planning 147

Mike Anthony

AUGUST 28, 2023

Join Our Disruptive Shopper Activation Mastercla ss – Click Here For Details And Booking And the reason it works? If you are looking for shopper insights, that is about going to stores , spending time in stores, and connecting with the shoppers there. Well, we have it. It’s called Actionable Insights.

Consumer 100

Consumer Planning Returns Marketing 100

Retail TouchPoints

DECEMBER 13, 2023

And that’s just step one; not just saying it but also living it. Then the next step is to go beyond that to say you also plan on empowering consumers to be able to live those promises as well, whether that’s inclusivity, sustainability or giving back to the community. The H&M Move concept is a great example.

Loss Prevention 286

Loss Prevention Visual Merchandising Sporting Goods Store Operations 286

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. Shopping activity is up, and consumers are buying goods they wouldn’t normally purchase during the rest of the year. There is no doubt about the popularity of promotions with shoppers.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

SEPTEMBER 20, 2021

Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s Retailers have both the expertise to teach shoppers about what they’ll need and multiple methods of doing so. One simple yet effective tool is the associate.

Outdoor 246

Outdoor Sporting Goods Advertising Consumer 246

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Understanding Shoppers data. Types of shopper data.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Retail TouchPoints

JUNE 26, 2023

It’s hard to believe that the invention of the UPC — first used by railroads almost 100 years ago and then introduced to speed grocery checkout lines back in 1974 — hasn’t changed. QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers.

Merchant Services 272

Merchant Services Inventory Management Grocer Customer Experience 272

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

SEPTEMBER 14, 2022

Starbucks is a growth company, and our accelerated expansion is a direct reflection of the expected returns from our Reinvention plan,” said Laxman Narasimhan, who will become CEO of Starbucks effective October 2022 in a statement. The most effective and scalable best practices from these initial efforts will then be applied globally.

Planning 247

Planning Customer Experience Location Management 247

Wiser

OCTOBER 11, 2022

No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. If your products are underpriced, not only will you lose out on potential profits, but shoppers may view your items as too cheap or unreliable. Step One: Know Your Pricing Strategy Options.

Drop-Shipping 147

Drop-Shipping Advertising Promotions Marketing 147

Retail TouchPoints

DECEMBER 23, 2021

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. Whether you’re strategic about it or not, sound is actively telling an emotional and functional story about your retail space.

Payment Services 273

Payment Services Location Customer Experience Consumer 273

Independent Retailer

OCTOBER 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. As many brands have already started their campaigns, indie retailers need to effectively communicate the key points that set them apart from larger companies. 2022 Marketing is Looking a Little Different. retail sales.”.

Marketing 92

Marketing Advertising Planning Promotions 92

365 Retail

MARCH 25, 2024

“Fierce” competition for cash-strapped shoppers among retailers was cited by the British Retail Consortium (BRC) in February 2024 as one of the main reasons for the BRC-Nielsen Shop Price Index showing its lowest reading since March 2022.

Promotions 67

Promotions Supermarket Planning Management 67

Wiser

OCTOBER 11, 2023

It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. For example, Amazon and eBay.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Retail TouchPoints

JANUARY 16, 2022

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Typically this happens when organizations invest more in marketing environmentally beneficial actions than investments to put them into practice.

Planning 268

Planning Merchant Services Beauty and Health Consumer 268

Retail TouchPoints

MAY 30, 2022

With that being said, however, the skyrocketing rates of online shopping came with its own set of challenges — particularly when uncovering the behind-the-scenes side effects on the supply chain. A huge part of retaining customers is having a return policy that is clear and concise, giving customers the security they expect and want.

Returns 314

Returns Fashion Supply Chain Management Shopping 314

Retail Minded

NOVEMBER 28, 2023

While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Instagram feeds. Based upon that experience, here is my three-step guide for small retailers to find live selling success.

Social Commerce 98

Social Commerce Inventory Management Shopping Promotions 98

Markerketing Experts

APRIL 23, 2019

That’s what we want, whether you are involved in brand marketing, shopper marketing, trade marketing or sales. Chances are you are investing in activities like promotions, events or displays in retail. However, so are other retail marketers and this creates lots of noise.

Retail Marketing 52

Retail Marketing Marketing Promotions ATS 52

Wiser

AUGUST 31, 2017

Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. In a survey done by AMG Strategic Advisors , 93 percent of shoppers have taken advantage of buy one, get one free sales.

Promotions 149

Promotions Advertising Target Market Consumer 149

Inside Retail

AUGUST 29, 2023

I came away with an anecdote that sums up the conundrum facing retailers and marketers today. As a result, Tesco is actively penalising brands that package air. It’s a way of protecting revenue because Tesco is seeing shoppers switch retailers based on its approach to sustainability. Again, in effect, packaging air.

Supermarket 130

Supermarket Department Stores Fashion Consumer 130