Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Retail TouchPoints

JANUARY 16, 2022

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. You can then transform activities into actionable metrics using proven, science-based approaches from certification organizations.

Planning 255

Planning Merchant Services Beauty and Health Consumer 255

Inside Retail

APRIL 6, 2023

She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. technology, there will be an increase in metaverse activity through immersive shopping,” she speculated.

Fashion 130

Fashion Supply Chain Management Apparel Shopping 130

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. Forever 21 has launched virtual goods in the metaverse and, due to their success, may create “physical twins” of these goods for purchase in stores and online.

Consumer 318

Consumer Thrift Store Fashion Marketing 318

Inside Retail

MARCH 29, 2022

And with an active US audience numbering over 100 million – 47 per cent of whom say they bought something they saw on TikTok – it’s the natural choice for live shopping. Here are a few that targeted 2021 holiday shoppers. Exclusive discounts and limited-time deals drove sales from holiday shoppers.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

JANUARY 14, 2024

Developing a Digital Twin of a Physical Network Subramaniam noted that the digital infrastructure needed to support the launch of fdx took two years to develop, but he sees this strong backbone as a point of differentiation with other shipping and logistics company.

Checkout 281

Checkout Customer Experience Shipping Consumer 281