Why Personalization Can Survive the Loss of Third-Party Cookies
Retail TouchPoints
JANUARY 5, 2024
Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.
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