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Phygital in Retail: Bringing the online and offline together

Tokinomo

The retail world is full of buzzwords. Omnichannel retail, retailtainment , shoppertainment, and brand activation are just a few of them. But what about phygital? In case you didn’t hear about this buzzword until now, we are here to explain what it means and help you understand how it can help retailers sell more.

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RICE 2022: How Nike, H&M and Razer are Putting ‘Phygital’ Retail Into Practice

Retail TouchPoints

The value of blending digital innovation with environmental design to create next-generation retail experiences is the message Tom Philipson, Founder and CEO of strategy and design firm YourStudio , shared during the design:retail Conference and Expo session titled Radical Retail: Connected Future at the Retail Innovation Conference and Expo.

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Delivering Next Level Phygital Marketing for the Future of Retail

Independent Retailer

With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences. . What is Phygital Marketing? Utilize Social Media for Phygital Marketing.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Digital Sphere: Beyond the Traditional Boundaries Digitalisation in luxury retail encompasses more than just e-commerce.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. But now, the ‘phygital’ shopping model is becoming the new normal.

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Experience first, tech second: This is what “phygital” looks like

Inside Retail

The search for the optimum retail experience continues to evolve for all brands. In recent years, omnichannel and experiential retail have been two of the buzzwords circulating amongst retailers and retail designers. Today, forward-thinking retailers are aspiring to create experiences that are ‘phygital’.

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Retail’s Future is Phygital

Retail TouchPoints

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand.