Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 287

Marketing Social Commerce Consumer Management 287

Small Biz Trends

JULY 26, 2022

Besides running ad campaigns through social media more companies are looking to influencers to connect brands with customers. Customers today are ever more looking towards influencers to get insights into product reviews, seek knowledge on issues and connect with individuals with whom to share common issues. billion in 2021.

Marketing 98

Marketing Payment Services Management Advertising 98

Inside Retail

MARCH 16, 2022

In a recent feature for Inside Retail , I wrote about my experience as a first-time NFT (Non-Fungible Token) buyer. As I’ve written about previously for Inside Retail , FOMO has evolved from a slang term found in memes to a legitimately researched phenomenon.

Consumer 130

Consumer Marketing Management ATS 130