Retail Focus

JUNE 16, 2023

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. The brand’s purpose, its raison d’être, states what a brand “is” and why it exists.

Fashion 264

Fashion Boutique Store Layout Location 264

Retail TouchPoints

JULY 9, 2020

COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Tiffany & Co.

Clienteling 261

Clienteling Consumer Accounting Boutique 261

Inside Retail

JULY 20, 2022

Facebook rebranding to Meta late last year wasn’t the beginning of our collective metaverse journey, merely the latest step, which served to further highlight how its role is growing beyond gamers. The more people start living in the metaverse, the more they are going to spend real (digital) money. Below, I’ve rounded up some of these.

Shopping 130

Shopping Promotions Consumer Apparel 130

Retail Gazette

JANUARY 31, 2024

In today’s retail battleground, it’s all about forging deep connections with customers. This isn’t just about sales; it’s about building loyalty, ramping up purchases, and turning customers into brand cheerleaders. Wondering how to nail this in the fast-paced digital age? Here we go!

Promotions 57

Promotions Shopping Target Market Marketing 57