Remove retail brand-story
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How to Build a Brand Story for Your Retail Store in 2024

Shopify

Retail branding experts give you the scoop on how to craft an effective brand story that resonates with customers and makes them loyal for life.

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?

Outdoor 276
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

Marketing 290
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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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How to Think Through Your Composable Commerce Reference Architecture

Composable commerce gives retailers the flexibility and scalability a modern brand needs, as long as you set the right architecture foundations for long-term success.

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Digital Brands Group Gets Physical to Clear Excess Inventory

Retail TouchPoints

Digital Brands Group, Inc. DBG), which has a portfolio of luxury lifestyle brands such as Bailey 44, DSTLD and Sundry , plans to open its first retail store in Dallas. “We are excited to begin the retail store phase of our growth strategy,” said Hil Davis, CEO of Digital Brands Group in a statement. “We

Wholesale 255
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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

There’s a lot of potential there,” he said in an interview with Retail TouchPoints. Retailers are trying to create experiences to drive consumers into the store, so there’s this synergy between retail and entertainment,” Rosenthal explained. For some brands, that means sharing a campaign hashtag on all billboards.