How to Build a Brand Story for Your Retail Store in 2024
Shopify
NOVEMBER 17, 2023
Retail branding experts give you the scoop on how to craft an effective brand story that resonates with customers and makes them loyal for life.
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Shopify
NOVEMBER 17, 2023
Retail branding experts give you the scoop on how to craft an effective brand story that resonates with customers and makes them loyal for life.
Retail TouchPoints
MARCH 7, 2024
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?
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Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.
Inside Retail
MAY 12, 2024
Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.
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Composable commerce gives retailers the flexibility and scalability a modern brand needs, as long as you set the right architecture foundations for long-term success.
Retail TouchPoints
FEBRUARY 27, 2024
Digital Brands Group, Inc. DBG), which has a portfolio of luxury lifestyle brands such as Bailey 44, DSTLD and Sundry , plans to open its first retail store in Dallas. “We are excited to begin the retail store phase of our growth strategy,” said Hil Davis, CEO of Digital Brands Group in a statement. “We
Retail TouchPoints
FEBRUARY 28, 2024
There’s a lot of potential there,” he said in an interview with Retail TouchPoints. Retailers are trying to create experiences to drive consumers into the store, so there’s this synergy between retail and entertainment,” Rosenthal explained. For some brands, that means sharing a campaign hashtag on all billboards.
Inside Retail
JANUARY 9, 2024
Inside Retail asked Malone why it was important to include her name in her brand once again and she answered, “I think it was important for me personally as I wanted to claim identity for my creativity.” “I The red dot stamped across the brand’s products is Malone’s creative seal of integrity. Almost like a first kiss!”
Retail Focus
JUNE 16, 2023
Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. The brand’s purpose, its raison d’être, states what a brand “is” and why it exists.
Inside Retail
FEBRUARY 23, 2024
“We are all shocked and grieving,” the brand said. The brand is known for its original printed leggings, swims, tops and skirts. The post Black Milk founder dies suddenly appeared first on Inside Retail Australia. We want to hear your James Lillis memories, see your photos, so as a community we can celebrate his life together.
Inside Retail
MAY 24, 2023
H&M has launched its subsidiary & Other Stories in Australia and New Zealand via an exclusive partnership with the online fashion platform The Iconic. The post & Other Stories makes its Australia-New Zealand debut appeared first on Inside Retail.
Retail Focus
AUGUST 12, 2022
This concept reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and wear the brand, more often. The post BOSS launch new Oxford Street store concept and experience appeared first on Retail Focus - Retail Design.
Retail TouchPoints
MARCH 13, 2024
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. There’s no way to just sit back and have somebody bring you amazing products and stories to discover.”
Retail TouchPoints
MARCH 12, 2024
Claire’s has focused on partnering with complementary retailers and big-box merchants in order to boost its market presence. For example, the “Gen Zalpha” brand focused on expanding its presence in grocery stores and mass merchants like Walmart in 2023 and forged a shop-in-shop partnership with Macy’s in late 2022.
Retail TouchPoints
APRIL 20, 2022
To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr. Greenthumb’s have become two of California’s most prolific and trusted cannabis brands, with deep roots in the music, arts and entertainment industries.
Retail TouchPoints
FEBRUARY 24, 2023
Consumers have upped their scrutiny of brands and the world at large, which means that brands must tell an effective environmental, social and governance (ESG) story in order to win and retain consumers in 2023. The State of Trust Consumers are won over by brands that have a clear purpose and well-defined ESG commitments.
Inside Retail
MAY 13, 2024
Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Retail TouchPoints
FEBRUARY 8, 2024
Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform called The Collab, inviting them to share their stories, talents and perspectives through ongoing content development and social dialogue. Claire’s has been busily exploring ways to connect with and represent members of Gen Zalpha.
Retail TouchPoints
FEBRUARY 12, 2024
Sally Beauty and The Black Hair Experience have partnered for two experiential event pop-ups designed to braid together students from historically Black colleges and universities (HBCUs) with Black and female-founded beauty brands. The retailer debuted free on-demand digital hair coloring consultations in December 2023.
Retail TouchPoints
MAY 1, 2024
Retail is in the midst of a significant transformation. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Over half of U.S.
Inside Retail
APRIL 23, 2024
The brand that invented blue jeans, Levi’s, is reaching back into its archives to sell denim fans a piece of history with its premium Levi’s Vintage Clothing (LVC) offering. While Levi’s archive of 20,000 designs sets it apart from other denim brands, its premium strategy is attempting to seamlessly blend history with innovation.
Inside Retail
MARCH 5, 2024
Homewares retailer Bazaa has launched its online presence, offering a marketplace for authentic vintage and antique homewares. The brand aims to change the way Australians shop for and style their homes by providing a diverse selection of excellent pre-owned objects that add character to any room, contributing to a more circular future.
Inside Retail
FEBRUARY 16, 2024
Australian fashion label Nique has entered voluntary administration, becoming the latest high-street brand to falter in a tumultuous economic environment. Despite the brand’s administration, it was still inking new deals as late as this month. This story was originally published on Smart Company.
Inside Retail
AUGUST 15, 2023
Fashion brand Farage has launched a five-story concept store in Sydney, as it marks its 25th year in the industry. The street-level floor features Farage’s latest collections, which include boutique fragrances and eyewear brands. It’s not about high-volume traffic,” said says Joe Farage, creative director at Farage.
Retail TouchPoints
APRIL 12, 2024
The newsletter will draw on Outside’s extensive content network, including video, digital learning resources, long-form stories and podcasts, as well as its database of more than 10 million local trails and routes via Trailforks and Gaia GPS , plus an events database via AthleteReg.
Retail TouchPoints
JANUARY 12, 2024
Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.
Retail TouchPoints
APRIL 1, 2024
During the experiential event on March 27, 2024 in Los Angeles, the retailer also partnered with Rare Beauty cosmetics and Béis luggage to bring other key wedding experiences, like getting there and “getting glam,” into the event. in a statement. “The in a statement.
Retail TouchPoints
JANUARY 18, 2024
Digital Brands Group (DBG) — the parent company of a collection of digital-first lifestyle brands including Bailey 44 , Harper & Jones and Sundry — will open its first physical store in March 2024 and plans to have 50 locations within the next several years. ” DBG forecasts that each store will generate over $1.5
Retail Focus
JUNE 14, 2023
Six Stories , the cult fashion brand renowned for its contemporary bridal wear and accessories, is captivating brides-to-be worldwide with its empowering philosophy and stunning collections. Six Stories has grown from a team of two in 2020 to a team of 12.
Inside Retail
JANUARY 11, 2024
Luxury online retail platforms are no longer considered a revolutionary concept as successful high-end e-commerce sites have just as much recognition as labels. Platforms like Net-a-Porter, Ssense, Farfetch, Matches Fashion and Mytheresa have created a brand identity of their own. Net-a-Porter is much more of a wholesale model.
Inside Retail
DECEMBER 10, 2023
Catering to a varied range of dietary choices including vegans, gluten-free persons, and raw food fans, the brand offers a variety of different menu items such as house-made peanut butter, smashed avocado toast options, and a range of healthy snacks. Green Cup’s story began in 2014 when it opened its doors in South Yarra.
Inside Retail
FEBRUARY 16, 2024
Australian fashion label Nique has entered voluntary administration, becoming the latest high-street brand to falter in a tumultuous economic environment. Despite the brand’s administration, it was still inking new deals as late as this month. This story was originally published on Smart Company.
Retail TouchPoints
APRIL 13, 2022
Ask Chris Abbruzzese, VP of Trade Marketing for Bollé Brands , how the company increased year-over-year sales by 456% from January 2020 to January 2021, and the answer will be a somewhat unlikely one: augmented reality (AR). As a brand we represent ourselves as innovators, and what could be more innovative than AR?” Abbruzzese said.
Inside Retail
APRIL 15, 2024
Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas.
Inside Retail
MAY 2, 2024
The jewellery company partnered with The General Store for the design of the new store, which aligns with the new brand design look and feel. The post New-gen Michael Hill flagship opens in Melbourne appeared first on Inside Retail Australia.
Retail TouchPoints
FEBRUARY 3, 2022
Nordstrom is jumping into the world of audio content with the launch of a new branded podcast, The Nordy Pod , hosted by the company’s President and Chief Brand Officer Pete Nordstrom. In addition to retail and fashion industry leaders, future episodes will also feature longtime Nordstrom employees. “I
Retail TouchPoints
OCTOBER 11, 2022
Now imagine if even a portion of that time was spent with your brand, and you begin to see the appeal of the branded podcast. “ Sephora , eBay , Walmart , Blue Apron , Shopify , Trader Joe’s , Hugo Boss and Amazon are just a few of the notable retail names that have debuted their own branded podcast series.
Retail TouchPoints
APRIL 30, 2024
retailers; Luxury British cookie company Biscuiteers has designed a collection of iced lemon-flavored biscuits (a.k.a. retailers; Luxury British cookie company Biscuiteers has designed a collection of iced lemon-flavored biscuits (a.k.a. Regency attire is “encouraged, but not required.”
Retail TouchPoints
SEPTEMBER 20, 2023
What’s the most important aspect of luxury retail design today? In the first category, experiential retail places big demands on architects and interior designers. In a word, they are unparalleled, meaning that the retail venue may not even appear to be a store at all. Luxury experiences must be singular, memorable and elevated.
Retail TouchPoints
SEPTEMBER 15, 2023
But in the last 10 years that has changed dramatically — now most of the sellers on Amazon are brand owners. Diving into the individual stories of those brand owners provides a view of Amazon that is somewhat contrary to media headlines about FTC lawsuits, union fights and congressional hearings. million jobs in the U.S.
Retail TouchPoints
SEPTEMBER 16, 2022
The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video. These ads can enable brands to build ecommerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform.
Inside Retail
JANUARY 31, 2024
Boost Juice founder Janine Allis has partnered with a personal branding expert, Matt Purcell, to launch The Business Academy. The academy will deliver a four-day course of practical business education and guidance, based on the experience of growing a global brand. This story was originally published on Franchise Executives.
Retail TouchPoints
DECEMBER 14, 2021
Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. Principle 1: Define Influence for your brand and location.
Inside Retail
OCTOBER 31, 2023
Formerly called Jamba Juice, the American business is owned by Focus Brands which includes the hot cinnamonroll chain Cinnabon and the pretzel chain Auntie Anne’s in its portfolio. Danny Cheung, managing director of Newford QSR Group, said “Jamba is a brand that’s adored worldwide.
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