Baby Boomers spend more on online shopping despite cost-of-living pressures
Inside Retail
MARCH 17, 2024
” However, the report noted a decline in average basket size across all generations, falling 3 per cent to $109 among Baby Boomers and 5 per cent to $110 among Gen X. Gen Z and Gen Y’s average basket size both slid by 6 per cent to $80 and $95, respectively.
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