Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Inside Retail

JANUARY 13, 2022

Rightly so – it’s virtually impossible to run digital ad campaigns without being comfortable with performance metrics, analytics and optimisation techniques. . The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels.

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Store Growers

FEBRUARY 17, 2023

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. So in this article, we’ll take a closer look at what RLSAs is, and how it’s different from other types of remarketing. What Are Remarketing Lists for Search Ads (RLSA)?

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Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account.

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell? What Are Google Discovery Ads? And guess what?

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

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Store Growers

MARCH 6, 2023

In the marketing world, this trend translates into the removal of levers, traditionally used for audience targeting, and letting data lead the way forward. What Is Optimized Targeting in Google Ads? They can be found under “Expansion and optimized targeting” in the Audience report. Let’s delve into it.

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Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. From the basics to defining your audience and testing different combinations, to elevate your targeting results to new heights.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Store Growers

OCTOBER 26, 2022

This is what makes in-market audiences so great. The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. What Are In-Market Audiences in Google Ads? How does Google determine this?

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Shopper Motion

OCTOBER 25, 2022

In 2020, Google announced the end of third-party cookies over the course of two years. Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads. Safari and Firefox were the first to do it, and Google is planning to join them next year.

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

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Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Increase in conversion rate.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Rangeme

JANUARY 2, 2024

This is highlighted in the fact that “ roughly 23% of CPG companies’ budgets were devoted to marketing efforts in early 2023 ,” making it the highest share of ad expenditures among all U.S. It allows you to make a more intimate and emotional connection with your audience. industries.

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Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Being at the crossroads of big audience actual consumers and industry contacts, she had a good feeling of the opportunities in that market. They did that by staying close to that core audience to help them develop products and get feedback.

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Store Growers

MAY 2, 2019

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. In this article, I’ll show you how to think more strategically about Google Ads.

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Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). MVMT Google Ads Campaigns Overview. Here is an overview of what MVMT spent on Google Ads during July 2019: Ad Spend.

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Store Growers

MAY 31, 2017

In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. So to get good results from Google Adwords you need to start with your strategy: who are your customers and how are you going to reach them. That’s not said that if you run ads, they’ll buy from you.

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Store Growers

OCTOBER 25, 2022

Google Ads and Google Analytics are two of the most powerful tools for online businesses. And I’ll then walk you through the different steps in order to link your Google Ads to your Google Analytics accounts. Why Should You Link Google Ads and Google Analytics?

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Store Growers

MAY 31, 2017

In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. So to get good results from Google Adwords you need to start with your strategy: who are your customers and how are you going to reach them. That’s not said that if you run ads, they’ll buy from you.

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Store Growers

JULY 15, 2022

You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales. In this article, we will show you how to add an audience to a campaign.

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Rangeme

JULY 26, 2022

Know your audience: Brands need to know when each individual retailer is taking meetings, as well as their slotting fees. Where applicable, translate all trade show content in the official language like business cards, exhibit signage, marketing collateral, digital ads , and dedicated landing pages. 8 Schweizer. 11 Kulchawik, Larry.

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Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. What are they doing when it comes to Google Ads? And more specifically into ads. Google Search Ads. CPC: $1.22.

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Store Growers

FEBRUARY 14, 2022

Performance Max campaigns are taking the world of Google Ads by storm. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach. Performance Max is the Frankenstein monster of Google Ads. Image source: Google. What is Performance Max?

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Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Let’s get started!

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Store Growers

JULY 13, 2020

I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. It’s where Google is headed. Get access now!

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Store Growers

APRIL 7, 2022

With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal of this article is to discover the unique challenges that jewelry brands face when they’re running Google Ads, and how to be successful despite them! Google Search Ads for Jewelry Brands.

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Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. Let’s get started!

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Wiser

MARCH 16, 2021

So during a typical marketing planning up until this point, we usually consider some frameworks like the four Ps and the STP is where we can segment and target different audiences and different customer profiles. And today, I want to talk about two other analytical tools that play a crucial role for the execution and the measurement.

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Store Growers

MARCH 9, 2021

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Google Ads Campaigns. Here is an overview of their campaigns: Ad Spend. Search Ads. Shopping Ads.

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Independent Retailer

JULY 7, 2022

billion in PPC ads just during 2017. Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact. Smartphones make it easier to check email wherever you are, and the majority of Americans are checking their email daily. Social Media Marketing.

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Store Growers

JANUARY 29, 2019

And how they leveraged Google Ads to accomplish this. Not only do they have these great videos, but they also push them really hard via YouTube ads. He is the former VP of ads of Purple. Here is what I’ll cover: Google Ads Overview. YouTube Video Ads. Google Search Ads.

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Store Growers

JUNE 2, 2021

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. Which puts a limit on the type of results your ads can produce. Use the Google Ads conversion tracking code.

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Store Growers

JULY 7, 2022

But with Google Ads, you’re going off head to head in the search results. The goal of this article is to discover the unique challenges that supplement brands face when they’re running Google Ads, and how to be successful despite them! How Does Google Ads Work For Supplement Brands? 3rd party websites.

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Independent Retailer

JULY 7, 2022

billion in PPC ads just during 2017. Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact. Smartphones make it easier to check email wherever you are, and the majority of Americans are checking their email daily. Social Media Marketing.

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Store Growers

NOVEMBER 9, 2021

If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This special account allows you to have all your Google Ads accounts under a single login, saving you from constantly needing to switch between different profiles. What is a Google Ads MCC Account?

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