Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
Retail TouchPoints
NOVEMBER 27, 2024
It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.
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