article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

article thumbnail

How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

article thumbnail

How to Promote Your Business

Wiser

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

article thumbnail

What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

article thumbnail

Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

These sensors are programmed to know when a product gets picked off a shelf, when it is returned or when it leaves the store. Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video. Using lidar allows for installations that are both compact and unobtrusive.

Checkout 224
article thumbnail

Can JB Hi-Fi maintain its record sales amid cost of living challenges?

Inside Retail

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.