Store Growers

FEBRUARY 14, 2022

Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. What is Performance Max? Performance Max is the Frankenstein monster of Google Ads.

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Advertising Accounting Merchant Services Shopping 98

Retail TouchPoints

JANUARY 18, 2024

Gamification strategies can help brands drive increased app engagement to motivate app users to perform certain actions. Intermediate: Launch a loyalty program to reward users for their purchases, and experiment with “double points” campaigns to drive spikes in interest.

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Consumer Customer Experience Marketing Returns 288

Store Growers

JUNE 24, 2023

In this article, I’ll guide you through the basics of YouTube ads, introduce you to Performance Max, give you a few case study examples, and share several tips and tricks on how to get a more considerable YouTube ad revenue. Now that we’ve got that covered, let’s see how Performance Max can help you optimize your YouTube ads.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. We also cover best practices for optimizing dynamic remarketing campaigns. What Are Dynamic Remarketing Campaigns? How Do Dynamic Remarketing Campaigns Work?

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Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Ready to take a deep dive into the world of auction insights? Let’s begin.

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Retail TouchPoints

JULY 28, 2023

The algorithm doesn’t know that, so you need to either 1, bid lower for existing customers by having your campaigns split, or 2, lower the conversion signal you sent to the algorithm. Product feed ads, like Google’s Performance Max and Meta’s Dynamic Products Ads, allow easy product segmentation.

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Returns Advertising Marketing Accounting 197

Retail TouchPoints

APRIL 4, 2024

In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. You have to find a way to stimulate consumers with advertising and find another pocket of consumers that weren’t stimulated by that advertising and then compare the performance. The culprit?

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Advertising Consumer Marketing Accounting 250

Store Growers

MARCH 7, 2024

And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Especially if you’re using automated bidding, any problem with conversion tracking will have a serious impact on your campaigns. That’s 1000 for Search and 100 for a Display campaign.

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Store Growers

DECEMBER 8, 2022

From brand awareness, to lead generation all the way to sales-focused campaigns. Each of these placements requires a different campaign type. Interesting Campaign Types for B2B Ecommerce. But not all campaign types are equally easy to start with and get going. Performance Max Campaigns for B2B Ecommerce.

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Store Growers

FEBRUARY 18, 2022

In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns. Let’s say you have a daily budget of $100 for your campaign. When to use Max Conversions? Max Conversions, like all automated bidding strategies, sounds great in theory.

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Store Growers

OCTOBER 10, 2022

Knowing who your customers are is key to running efficient campaigns. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. In this article, we cover demographic targeting options and their availability across different campaign types.

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Shopping Marketing Returns ATS 41

Independent Retailer

MARCH 31, 2022

Platforms like Google have launched a Performance Max campaign format that ties in advertising various Google properties into one instead of separate local campaigns and smart shopping campaigns. Marketers will need to make the most of these advertising options.”. Make This Your 2022 Goal.

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Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns! Google Ads uses your campaign’s historical conversion data and real-time signals (e.g.

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Store Growers

JUNE 28, 2023

With its help, you can create vertical, horizontal, and square ads, and use additional assets from various sources you already have created, such as your product feed , ad campaigns , app listings , etc. With video campaigns created with the help of AI, you’ll get to advertise your business in various online environments.

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Retail TouchPoints

JULY 30, 2021

is a great opportunity for brands to launch new products or initiate new marketing campaigns to ramp up for Double 11,” said Tony Shan, Head of Tmall Global (Alibaba Group’s cross-border B2C marketplace) for the Americas region in an interview with Retail TouchPoints. Perhaps even more important, however, 6.18

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Merchant Services Accounting Social Commerce Payment Services 277

Retail TouchPoints

MARCH 31, 2023

We’ve built a lot of differentiation and strengths already, and we just need to continue building that strategy to serve the underserved successfully and really capture the max potential of this business.” So the opportunity is huge, and Wish has already been in the space for 12 years. Yan: Definitely.

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Store Growers

FEBRUARY 22, 2023

According to Google, automated bidding is superior to Manual CPC as it “takes much of the heavy lifting and guesswork out of setting bids to meet your performance goals.” You will only pay higher costs than your maximum CPC when you set up bid adjustments for your campaigns that allow you to go over your max.

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Store Growers

OCTOBER 26, 2022

The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. In this piece, we’ll cover in-market audiences in Google Ads and how to set them up, along with practical tips on how to target them with your campaigns.

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Store Growers

FEBRUARY 17, 2023

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. Then, through RLSA, you can add these remarketing audiences to your Search or Shopping campaigns. How Do Remarketing Lists for Search Ads Work? We’re talking 100,000 visits/mo or more.)

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Store Growers

APRIL 1, 2021

Here’s how Google defines Optimization Score: Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Automated campaigns. My Beef with the Optimization Score.

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Store Growers

MARCH 1, 2018

There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So thanks for choosing blog post #185,001 on the subject of setting up your Google Ads campaigns . In this post I’ll show you how I set up Google Ads campaigns for the store I started a few months ago.

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Store Growers

AUGUST 20, 2019

So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them. Doing that effectively requires balancing the granularity of campaigns with the time it takes to create them. At one end you have a campaign with a single ad group with hundreds of keywords in it.

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Store Growers

AUGUST 26, 2022

Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates. enable you to target users in multiple campaigns over some time (maximum of 540 days). They might want to buy from you, but whether they’ll do so is a wild guess.

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Store Growers

NOVEMBER 28, 2016

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. This is true regardless of platform or campaign type. So in this post we’ll focus on how to use custom labels in your google shopping campaigns.

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Shopping Advertising Accounting Management 54

Store Growers

MARCH 12, 2023

It’s recommended for some google_product_categories, especially if you want to make your campaigns more appealing to users who’ll get your ads while browsing on mobile. This can come from Display, Discovery, Performance Max or YouTube campaigns.Let’s check the formatting requirements.

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Store Growers

MARCH 1, 2018

There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So thanks for choosing blog post #185,001 on the subject of setting up your Adwords campaigns . In this post I’ll show you how I set up Google Adwords campaigns for the store I started a few months ago.

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Store Growers

JULY 26, 2022

In this article, we’ll dive deeper into what Customer Match is, and share 7 strategies of how you can leverage it in your campaigns. You can use this new audience with your campaigns. If you’re running a campaign that needs to reach new customers, you can use your customer match audience to exclude these people from being targeted.

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Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Let’s get started. Business Overview: What Does FIGS Do?

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Apparel Advertising Accounting Shopping 36

Store Growers

NOVEMBER 30, 2022

One important thing to be aware of is that with the Google channel, they will push you into creating a Performance Max campaign , which might not be ideal. To learn what other things you can do to improve your campaigns, have a look at our article on Google Shopping optimization. Which can be a lot of work!

Merchant Services 36

Merchant Services Accounting Shopping Management 36

Store Growers

NOVEMBER 28, 2016

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. This is true regardless of platform or campaign type. So in this post we’ll focus on how to use custom labels in your google shopping campaigns.

Shopping 28

Shopping Advertising Accounting Management 28

Retail TouchPoints

MARCH 22, 2023

Credits: Nike Air Max Creative Director: Julie Igarashi Designer: Yoshio Kato Art Director: Danny Demers Studio Manager & Producer: Nanaka Sakurai Imagine walking near Tokyo’s Shinjuku Station, taking in the sounds and sights of the city. When it comes to cost, it goes without saying that 3D animation is more expensive.

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Store Growers

APRIL 30, 2023

Product Title Optimization Best Practices We’ve managed millions in ad spend, and we’ve analyzed the results of other advertisers to come up with some common practices regarding high-performing product titles. Sometimes, merchants can get good results by including the customer’s search phrases in the product title.

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Advertising Shopping Management Shipping 36

Retail TouchPoints

AUGUST 23, 2021

explained Max Bissell, VP and General Manager of Hard Surface and Robotics and the eldest son of Chairman and CEO Mark Bissell. Max Bissell with the Crosswave, a product developed based on insights from China. There’s another advantage to selling online that Max and his team have been able to capitalize on – shopper insights.

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Shopping Marketing Accounting Consumer 328

Inside Retail

JULY 14, 2022

Pattern has been monitoring and benchmarking the e-commerce performance of Australian retailers for a number of years and with the release of the FY22 Ecommerce Acceleration Report , continues to document and report on the key performance indicators that benchmark Australian e-commerce retail. You can register here.

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Store Growers

APRIL 29, 2019

After reading this article, you’ll know: The benefits of using ad extensions in your Google Ads campaigns. How to analyze the performance of your ad extensions. Google multiplies this quality score with your max CPC to calculate in which position of the search results your ad will show up. sunglasses).

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Store Growers

AUGUST 4, 2023

Last Updated on August 4, 2023 You’ve launched your Performance Max campaign and were hoping for sales to flood in. The goal is to help you optimize your Performance Max campaign to help hit your objectives. Performance Max relies heavily on automation, so any changes you make take time to show results.

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Store Growers

AUGUST 31, 2023

So in this beginner’s guide to Google Ads, I’ll look at how to avoid mistakes, and how to run campaigns that actually benefit your business! That means avoiding most automation and campaign types that do multiple things at the same time. Which campaign types to use?

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